Advert: Nike - Write The Future

on Saturday, May 22, 2010
Perhaps tonight's UEFA Champions League final may have passed you by but I would suspect that many people realise that another FIFA football World Cup is upon us this summer, taking place in South Africa. And even if you didn't know that, it looks like advertising will catch you up with you soon enough.

Wisely, companies looking to peddle their wares have created some brilliant adverts to do so. We've had Carlsberg's recent England Team Talk ad and now this Nike advert, directed by none other than Alejandro González Iñárritu ('Amores Perros', '21 Grams', 'Babel'). "One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour".

Featuring the usual host of global football superstars (Wayne Rooney as a bearded hobo is a particular highlight) but also Roger Federer, Kobe Bryant, Gael Garcia Bernal and Homer Simpson. Yes, Homer Simpson. Enjoy.

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